Gaining insight into why parents choose your school provides you with essential information to devise marketing strategies that identify and embrace the qualities of the future students you would like to attract. This survey examines the effectiveness of communication and promotional strategies between the school and parents, parents’ vision of the school, and enables the identification of the most important educational outcomes to parents. In addition, the survey focuses on parents’ perceptions of school events. This information will assist in facilitating future marketing campaigns, and in defining the messages that the school should be communicating to the families of prospective students.
The Marketing Survey focuses on six key areas:
Influence on School Choice
Vision of the School
Our consultants will discuss the most appropriate options for your school and we will tailor the survey to meet your needs as a school leader.
The survey will be set up online for you accessed via our website or a link we can send to participants (alternatively, you can email this link
yourself to selected participants). Each survey takes approximately 15 minutes to complete and once responses are received, we will analyse and report
on all qualitative and quantitative data. Your dataset is held confidentially and securely. To enhance confidentiality, we report aggregate results.
Our Educational Psychology team will analyse your data and report back to you.
You will receive an informative, concise, well-presented and easy to read report that accounts for each key component measured by the survey.
You will also have the opportunity to nominate the benchmarks that you would like to be measured against (e.g., sector, location, denomination,
single-sex schools, etc.), to reveal how your school compares to other school. Additional options include the availability of supplementary analyses
plus recommendations for improvement via our Educational and Consulting Psychologist team. To ease the presentation and discussion of the report outcomes,
you can elect to receive a PowerPoint presentation summarising key findings. Our experienced Educational and Consulting Psychologists are also available to
conduct teleconference feedback or visit your school to discuss the findings with you or the appropriate groups within your school.
We provide solutions that are specific to your school and help to address the core issues.